has raised the free shipping minimum from $35 to $49 for non-Prime members. Book orders qualify for free shipping with a minimum total of $25. Amazon clearly is encouraging people to sign up for .
I have grudgingly renewed our membership the last couple years. I do think it has been worth it for us. But I wonder if this move will induce more people to buy a Prime membership or just start shopping at other retailers. , for example, matches Amazon prices now and it’s much easier to make returns there. On the other hand, their selection is obviously more limited.