A website in the UK created a cool infographic on how retailers trick you into spending more at the checkout stand. I agree with a lot of them! One of the cool things about the info graphic is that is includes real examples, like:
- Dell increased sales by $25 million by changing it’s slogan from “Learn More,” to “Help Me Choose.”
- Product videos at Zappos have increased shoe sales by 6-30% (Babies R Us does this too, and it totally works!)
- Speeding up load times from 6-9 seconds to 2 seconds bumped up Shopzilla’s revenue by 5-12%.
See the infographic on retailer tricks by clicking “more. ” And check out the 19 retailer tricks that Bobbi, Yazmin, and I brainstormed.