By Bobbi Burger Brunoehler of .
Three things I love – freebies, Estee Lauder skin products, and flash mobs. How cool is it when all three come together?
Estee Lauder teamed up with Flash Mob America to do three flash mobs at the same time in three different cities as a promotion for their new face product, Idealist. Robert Schultz did the choreography. Flash Mob America then sent teams off to the different cities to execute the dances. What a coordination feat! They video taped all three events and made the super cool video you see below.
Now, if watching this video isn’t enough, get to your nearest Estee Lauder counter on Thursday, July 21, 2011 for a free “deluxe” sample (not sure what that is but I hope it means it is big) of their new product, Idealist. All the typical caveats about “until supplies run out” apply so I’d get there early. I’m taking my daughter so we can get two bottles. I’m not sharing.
I especially love free makeup samples. They are perfect for dropping into the travel bag so I don’t have to lug big bottles of cosmetics when I go on a trip.
And it’s no secret that I love flash mobbing as a free family activity. I flash mob with my teenaged daughter. It’s a wonderful way to spend quality time with my teen, and I get a free dance class with some of the top dancers in Los Angeles. I have flash mobbed at Universal CityWalk, Santa Monica Beach, a wedding, and The Grove in Los Angeles. I’ve also flash mobbed on two television shows – “Modern Family” and “The Bachelorette.”
If you are interested in flash mobbing, sign up at or Google “flash mob”+”name of your nearest city.”