Here’s how it works. Sign up for the card by Oct. 31, 2009 and add money to the card as you like. Sears will give you 3 percent of the balance as of Nov 11, 2009, up to $100. The bonus is added to the card on Nov. 25, so you have plenty of time to use it before the holidays.
If you plan to do a lot of your holiday shopping at Sears or Kmart, this is a win-win situation to get free money on what is basically a gift card.
Caveats: you cannot get the money back that you put on the card if you do not spend it at the store.
I bet other retailers will follow suit. But will the people?